Chairman Liu visits first-tier markets
2012-03-19

March, 13, Chairman Liu Hanyuan paid a visit to the first-tier markets of Qionglai and Pujiang for investigation and research on current status of the pig farming industry and its industrialization process.

Mr. Liu said, the Qinglong farm has witnessed the fact that ‘feed-fed pigs’ are superior to ‘grain-fed pigs’ in growth speed, physique and health status.

Chairman Liu emphasized to carry on the in-depth development of Ronglai Mode, and give support to potential exemplar farms, to further form an annual production scale of 100,000 commercial swine. It is important, he said, to form a complete industrial chain from farming, slaughtering, processing to marketing, which involves feed, animal pharmaceutical, food processing, and guarantee. We shall enhance brand influence, provide meat products of ensured quality for consumers, promote industrial update and speed up the duplication of the Mode.

Additionally, Mr. Liu talked about Chengdu’s catering culture and its great market demand for meat. If Tongwei could satisfy 1/3 of the high-end consumers with safe and reliable meat products, and gradually expand the market, there will be a considerable annul demand. Industrialization is the inevitable development path for agriculture. We need make clear the development model, and make detailed regulation for implementation to seize the market.