The Quannonghui Store in Wuhou Avenue, Chengdu, was the first to open under the online shop of Quannonghui in November 2013.

Quannonghui tweaked the traditional model of fresh food shopping. With the opening of the retail store, which is still the primary way people buy food, Quannonghui helps shoppers to find the right products for them, with a value-creation mind-set, for instance, selling the Tongwei Hainan Purebred Crucian Carp 3-min microwavable fish fillet to housewives or office workers who need quick and nutritional meals, rather than with a transaction mind-set, fulfilling a specific product need of meat, egg, vegetable or grocery.

With the combination of online and retail store, Quannonghui is much more a place to acquire fresh food. It takes the lead to help people enrich their lives by abundant choices of healthy food products, satisfying specific needs of consumers.